House of Dungarees is a new childrenswear boutique brand that creates eco-friendly, and gender-neutral clothing, handmade in England for children aged from 2 to 12 years.

House of Dungarees uses 100% natural organic cotton fabrics. The natural fibres are not only better for the planet but are incredibly soft and breathable, toxic-free and perfect for an active child or a child who just wants to curl up and read a book.

"Is it true that fashion is only for girls? What if I make them 'Gender-Neutral'?"

The designer and founder of the brand, Phoebe Song, who works from her studio in Bristol, UK has created the brand after making clothes for her son. Phoebe found childrenswear on the market to still be very much genderspecific and to be catering more to girls. Boys seemed to have less choice of colour and style.

"I believe 'Gender-Free' can also help release pressure for girls to have to look perfect. They do not need to be thin to fit their dress...What if I make something to fit you?"

Phoebe also works as a counsellor and has seen girls struggle with body image which can have a great impact on their wellbeing, and self-esteem. Inspired by Coco Chanel's wild idea and strength to defy social norm, Phoebe wants to give girls freedom in what they are supposed to wear.

Saying that, Phoebe is not trying to get rid of what already exists. Girls do look pretty in a pink tutu, and boys of course love to have diggers on their jumper. But she wants to open their eyes to a wider point of view, which perhaps will help us all to be more open-minded, confident and happy.